ABOUT US

Star Plus Legend Holdings Limited (6683.HK) was founded in 2017 and primarily focused on IP creation and operation, leveraging IP-driven synergies to expand into AI + robotics and new consumption in the healthy lifestyle sector. The company was successfully listed on the Main Board of the Hong Kong Stock Exchange in July 2023. It was approved for inclusion in the Hang Seng Composite Index in February 2024 and formally entered the Hong Kong Stock Connect in March. In September 2025, the Company announced the acquisition of approximately 1.17% equity in National Stadium Co., Ltd. (the operator of the Bird’s Nest), becoming the only private-sector shareholder of the National Stadium (Bird’s Nest) to date. In November 2025, the Company became a strategic shareholder of Galaxy Corporation Co., Ltd (“Galaxy”), a well-known entertainment management company in South Korea, strengthening its global IP presence. Galaxy boasts a roster of globally influential artists, including Kwon Ji-Yong (also known as G Dragon), Kim Jong-kook and Song Kanghao.

In the field of IP creation and operation, the Company maximizes the influence of its artists by creating personalized character and content IPs tailored to each individual. In terms of character IPs, the Company has established deep collaborations with core celebrities such as Jay Chou and Liu Keng-hung, resulting in two iconic IPs — “CHOUCHOU” and “Coach Liu.” And the cumulative number of fans of the existing celebrity IP portfolio has reached 280 million. In 2023, the Company collaborated with a top Hollywood visual effects team to create the digital human of “CHOUCHOU” for Jay Chou and launched the first metaverse trailer, “The Awakening”. The authorization of the digital human of CHOUCHOU to China Mobile as its Dynamic Star Ambassador, 5G Metaverse Pioneer, and 5G Video Ringtone Ambassador signifies Star Plus Legend’s successful expansion of its IP licensing business into the digital content sector. In 2022, the Company assisted Liu Keng-hung in becoming a national fitness coach, and also developed his official anime-style persona and digital human, "Coach Liu.” In 2025, the Company also introduced a new original IP character, “WAKAEMO,” and launched a collaboration program with 100 international pop artists to build a global artist network and promote the internationalization of Chinese celebrity IPs.

In terms of content IP, the Company created Jay Chou’s first outdoor reality show “J-Style Trip” in 2020, which has aired for three seasons. In 2024, it launched “Yue Lai Yue Kuai Le”, a music talk show hosted by Harlem Yu. In 2025, the Company rolled out micro-variety shows featuring Liu Keng-hung, including “Nothing But Fifty” and “Geng Wo Qi Jiu Dui Le”. In terms of events, in addition to investing in or producing the “Jay Chou Carnival World Tour” and concerts featuring artists from the Star Plus Legend portfolio, the Company also participates in other major superstar concerts, integrating IP creation with cultural tourism monetization. In September 2025, Star Plus Legend partnered with Shanghai Museum to host the themed art show “The Remarkable Ancestors — CHOUCHOU’s Time Travel Adventure”, making “CHOUCHOU” the first celebrity IP to enter a national museum. To mark the 25th anniversary of Jay Chou’s debut, the Etersource brand announced the release of the official “Jay Chou Carnival World Tour 2024-2025” collectible cards series, for which Star Plus Legend serves as the exclusive global distributor.

In the AI + robotics segment, the Company announced a strategic partnership with Yushu Technology, a global leader in robotics. The two parties will serve as each other’s strategic partners worldwide and will jointly develop consumer-grade Robot products. The first collaborative product, a quadruped robot dog with strong IP attributes, made its debut at the opening ceremony of the Shanghai Tourism Festival. The two companies have also established a joint venture to explore the new field of “IP + Robotics + AI.” The Joint Venture Company will be primarily responsible for the creation and development of consumer-grade IP robots (including pet quadruped robots and performing humanoid robots) and IP derivative products (the “Products”), and will exclusively rights to sell and operate the Products.

In the new consumption in the healthy lifestyle sector, the Company focuses on developing and selling health management and skincare products. Its portfolio includes several brands: MODONG, a health management brand that promotes low-sugar and low-carb diet; Bonggie, which features food products with clean ingredient list; Dr. INYOU, which concentrates on nutrition balance; Dr. MG, a skincare brand which targets recombinant collagen; and VIVICYCLE, a light-exercise lifestyle brand that integrates fitness into everyday life. According to CIC, MODONG Coffee ranked first in China's bulletproof drink market by gross merchandise value (GMV) for five consecutive years from 2020 to 2024. Bonggie Matcha Powder became the best-selling product in the Douyin natural powder market in 2023. In addition, the MODONG brand received the “Jiangsu Famous Trademark” award in 2024. In March 2025, MODONG underwent brand revitalization and launched the new MODONG MAGIC series, promoting the concept "A Cup On-the-Go: Crafting Magic for Healthy Living". The same year, MODONG became the official sponsor of the“G-DRAGON 2025 World Tour” in Taipei.