IP BUSINESS

“CHOUCHOU” is Jay Chou’s officially licensed anime-style IP character. Since its launch in 2019, Star Plus Legend has carried out multi-dimensional value development around the “CHOUCHOU” IP. Currently, the IP has been widely licensed for brand collaborations across five major categories—fashion, cultural and creative products, 3C electronics, food, and precious metals. Products launched in partnership with brands such as Tencent Music, Pop Mart, and Chow Tai Seng have been well received by consumers.