Star Plus Legend Holdings Limited (6683.HK) was founded in 2017 and primarily focused on IP creation and operation, leveraging IP-driven synergies to expand into AI + robotics and new consumption in the healthy lifestyle sector. The company was successfully listed on the Main Board of the Hong Kong Stock Exchange in July 2023. The vision is to promote healthy lifestyles and create lasting happiness for society. In the field of IP creation and operation, the Company has established deep collaborations with core celebrities such as Jay Chou and Liu Keng-hung, resulting in two iconic IPs — “CHOUCHOU” and “Coach Liu.” And the cumulative number of fans of the existing celebrity IP portfolio has reached 280 million. The Company created Jay Chou’s first outdoor reality show “J-Style Trip”, which has aired for three seasons. In the AI + robotics segment, the Company and Yushu Technology will serve as each other’s strategic partners worldwide and will jointly develop consumer-grade Robot products. In the new consumption in the healthy lifestyle sector, the company focuses on developing and selling health management and skincare products. Its portfolio includes several brands: MODONG, a health management brand that promotes low-sugar and low-carb diet; Bonggie, which features food products with clean ingredient list; Dr. INYOU, which concentrates on nutrition balance; Dr. MG, a skincare brand which targets recombinant collagen; and VIVICYCLE, a light-exercise lifestyle brand that integrates fitness into everyday life.